Project Overview

Crux Collective is an online store dedicated to climbers of all levels, from beginners finding their footing to seasoned pros. The brand emphasizes building a supportive and inclusive climbing community. As part of this vision, Crux Club members gain access to tips and tricks from fellow climbers, enjoy special discounts, and have the opportunity to participate in exclusive climbing events.

The Crux Club

Community creation within companies is essential for brand trust, and for better interpersonal connections. Crux Club is a community of crux collective members who gain access to member activities, events, and local community building activities. Perks also include special discounts and promotions on Crux Collective items.

Climbing For All

Crux Collective focuses on inclusion for all climbers, from beginners to pros. Articles with information on various climbing information is easily accessible on a dedicated page, highlighting the importance for all climbers to learn more about the ins and outs of the sport.

Item Specs

Lots of specific information is helpful for many products, especially for products that are meant to keep you safe while enjoying a possibly dangerous sport. Showing essential information in a neat and organized way was important to maintaining aesthetic purposes while also providing important information.