Project Overview

Noglu is a welcoming space for those with celiac disease and the gluten-free community to stick together, connect, and support one another. With dedicated interest groups, expert insights, and hands-on resources, users can piece together the information they need, pin their favorite posts, and make living gluten free a bit less lonely. At Noglu, we believe that by binding together, every challenge becomes a victory.

Brand Guide

NoGlu is intended to be a welcoming and inviting space, curving away from the serious side and the struggle of finding gluten free resources and communities. The spin of Glue(lovely mascot Mr.Glu) with the word gluten allowed for a craft-like feel for the brand. Ripped grid paper ties to science/data/facts tied with gluten intolerances, yet feels upbeat with the bright color palette.

Research and Planning

Lots of user input and research and planning was needed to ensure that the use and resources NoGlu entailed would be beneficial to those managing life with gluten sensitivities as severe as celiac disease.